September 29, 2026
How to Write a 60-Second Video Script
A practical structure for hooks, pacing, one clear idea, and a final call to action.
Start with the part that actually matters.
A 60-second script does not have room for five ideas. It needs one useful promise, one clean progression, and language that sounds natural when spoken aloud.
Open with the problem
The first few seconds should answer a simple question: why should I keep watching? Start with a problem, surprising observation, useful promise, or specific outcome.
Avoid spending the opening on credentials. The viewer cares about whether the next minute is worth their attention.
Build one idea
Choose one point and support it with two or three pieces of evidence, explanation, or examples. Short scripts feel longer when every sentence changes direction.
Read the script out loud. A good spoken sentence is often shorter, clearer, and more rhythmic than a sentence that merely looks polished on a page.
Make the next step obvious
The ending should not introduce a brand-new argument. It should tell the viewer what to do next: watch another video, visit a page, request information, or try the idea for themselves.